Difficulty: Advanced
Facilitator : Mayar Magdy Course Overview
Participants will work with proven templates and frameworks to build an actionable campaign plan. The curriculum is carefully curated to focus on the most critical execution skills—from drafting a campaign budget and adapting messaging for key channels, to interpreting analytics and structuring a clear campaign brief. The program culminates in a capstone workshop where participants assemble and present a focused marketing plan for a real-world case study.
Key Features
Focused Application Curriculum: A program designed to cover the most critical, hands-on skills for marketing execution, ensuring everything you learn is relevant and impactful.
Interactive, Hands-On Labs: Learn by doing through a series of guided exercises and simulations that build practical skills in campaign management, budgeting, and analysis.
Actionable Execution Toolkit: Receive a complete set of reusable templates and checklists for campaign planning, budgeting, and reporting.
Practical Campaign Workshop: A capstone session focused on applying all learned skills to build and present an actionable campaign plan for a real-world scenario.
Learning objectives:
- Apply a framework to outline the core components of an integrated marketing campaign.
- Utilize a template to draft and manage a campaign-level budget.
- Adapt strategic messaging to create sample assets for a specific marketing channel.
- Interpret a pre-built analytics dashboard to identify key performance insights.
- Navigate the core functions of key marketing platforms in a guided environment.
- Assemble and present a focused campaign brief and action plan.
Prerequisite:
- Completion of the Certified Marketing Management Professional program is required. This practitioner course builds directly upon the strategic frameworks and concepts covered in the professional-level certification.
Course agenda:
Market Research 5 Lessons | 1 Hours
- Introduction to Market Research
- Consumer Research
- Competitor Research
- Product Research
- Pricing Strategy
Brand Position 4 Lessons | 1 Hours
- Introduction to Brand Positioning
- Developing a Brand Strategy
- Builiding a Brand Identity
- Integrating Brand Positioning, Strategy, and Identity with Marketing Strategy
Marketing Plan 6 Lessons | 1 Hours
- Introduction to Marketing Plan
- Setting Marketing Objectives
- Defining a Marketing Roadmap
- Online Marketing Strategies
- Offline Marketing Strategies
- Monitoring and Adjusting the Marketing Plan
Asset Development 4 Lessons | 1 Hours
- Content Management System (CMS)
- Website Development
- Social Media Channels
- Customer Relationship Management (CRM)
Content Marketing 2 Lessons | 1 Hours
- Visual Content
- Verbal Content
Search Engine Marketing 5 Lessons | 1 Hours
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
Email Marketing 5 Lessons | 1 Hours
- Introduction to Email Marketing
- Promotionals Emails
- Consideration Emails
- Transactional Emails
- Retention Emails
Mobile Marketing 4 Lessons | 1 Hours
- Introduction to Mobile Marketing
- Text Messages (SMS Marketing)
- Push Notifications
- In-App Ads
Social Media Marketing 5 Lessons | 1 Hours
- Introduction to Social Media Marketing
- Social Media Advertising
- Organic Social Media
- Social Media Relations
- Social Media Partnerships
Outdoor Marketing 4 Lessons | 1 Hours
- Introduction to Outdoor Marketing
- Traditional Out-of-Home (OOH) Advertising
- Digital Out-of-Home (DOOH) Advertising
- Integrating Traditional and Digital OOH
Public Relations 1 Lesson | 1 Hours
Marketing Audit 1 Lesson | 1 Hours
Course Facilitator:
Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers.
Price
750 USD
Course Details
- Number of days
- Hours per day
- Language
- Location
- Delivery Format
- Delivery date
- 3
- 4
- English
- Online
- Live
- November 9, 2025
View All Dates
Course benefits:
- Master Core Execution Skills: Learn the essential "how-to" of marketing, enabling you to effectively manage and implement campaigns from start to finish.
- Improve Campaign Performance: Learn to use data and practical tools to make smarter, data-driven decisions that directly impact your marketing results.
- Receive a Practical Execution Toolkit: Get templates for campaign planning, budgeting, and reporting that you can use immediately in your job to save time and improve outcomes.
- Earn a Practitioner Certification: Validate your hands-on ability to translate marketing strategy into successful, measurable execution.
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