FAEI

Certified Marketing Management Professional
This course blends strategy, execution, and leadership into one learning experience designed for marketing professionals ready to take on bigger responsibilities. Participants will gain the skills to shape brand identity and drive digital growth to create a deliverable marketing plan. The focus is on practical skills and frameworks that translate directly into real-world impact.
Course Overview

Difficulty: Advanced

Facilitator : Mayar Magdy

Course Overview

The Certified Marketing Management Professional program is a comprehensive course for senior leaders who guide the overall marketing function. This program provides a structured framework for connecting day-to-day marketing activities to broader business strategy.

The curriculum covers the full spectrum of marketing leadership, from translating market research into a coherent brand strategy to building and managing a departmental budget. Participants will review methods for conducting marketing audits, allocating resources effectively, and overseeing a multi-channel growth strategy. The program concludes with a practical workshop where participants analyze case studies and develop a strategic action plan for their own organizational context.

Key Features

  • Comprehensive Curriculum: A multi-day program covering the scope of marketing leadership, from strategy and planning to execution and measurement.
  • Application of Strategic Frameworks: Utilizes established models for channel management, customer journey mapping, and performance analysis.
  • Modules on Marketing Financials: A practical focus on the process of building, managing, and reporting on a marketing budget.
  • Hands-On Strategy Workshop: A capstone session focused on analyzing case studies and building a leadership action plan.

Learning objectives:

Prerequisite:

Course agenda:

Foundations: From Market Insight to Brand Power 4 Lessons | 4 Hours

Course Facilitator:

Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers.

Price

1,500 USD

Course Details

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Course benefits:

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Get in Touch

Contact us today to learn more about how FAEl can help your organization achieve its goals.