Difficulty: Advanced
Facilitator : Mayar Magdy 
Course Overview
The Certified Marketing Management Professional program is a comprehensive course for senior leaders who guide the overall marketing function. This program provides a structured framework for connecting day-to-day marketing activities to broader business strategy.
The curriculum covers the full spectrum of marketing leadership, from translating market research into a coherent brand strategy to building and managing a departmental budget. Participants will review methods for conducting marketing audits, allocating resources effectively, and overseeing a multi-channel growth strategy. The program concludes with a practical workshop where participants analyze case studies and develop a strategic action plan for their own organizational context.
Key Features
- Comprehensive Curriculum: A multi-day program covering the scope of marketing leadership, from strategy and planning to execution and measurement.
- Application of Strategic Frameworks: Utilizes established models for channel management, customer journey mapping, and performance analysis.
- Modules on Marketing Financials: A practical focus on the process of building, managing, and reporting on a marketing budget.
- Hands-On Strategy Workshop: A capstone session focused on analyzing case studies and building a leadership action plan.
Learning objectives:
- Structure a comprehensive marketing plan by conducting marketing audits and aligning with business objectives.
- Develop and manage a marketing budget, including forecasting and resource allocation.
- Oversee the integration of various marketing channels, including digital, social, traditional, and community-building efforts.
- Analyze brand and asset strategies to ensure they support the overall marketing function.
- Incorporate data, analytics, and AI into a measurement framework to evaluate performance.
- Formulate a personal leadership action plan for implementing strategic marketing initiatives.
Prerequisite:
- Participants should have significant experience (typically 5+ years) in a marketing role. Experience in managing teams or budgets is highly recommended.
Course agenda:
Foundations: From Market Insight to Brand Power 4 Lessons | 4 Hours
- The Modern Marketer's Mandate
- How Smart Marketers Use Data to Beat the Competition
- Marketing’s Influence in Strategic Product Development
- Crafting Brands That Stand Out and Sell
Build a Strategy That Delivers 5 Lessons | 2 Hours
- Marketing Strategy
- Mastering the Channel Mix Strategy
- Mastering the Marketing Budget & Resources
- The 360° View: The Strategic Marketing Audit
- A Leader's Guide to KPIs: Setting Targets That Drive Growth
Asset Strategy: Building a Brand Ecosystem 4 Lessons | 3 Hours
- Website Development for Conversion
- Content Strategy That Converts
- Customer Engagement Platforms
- Mobile Marketing Strategy
The Digital Growth Engine: From Strategy to Execution 5 Lessons | 5 Hours
- Mastering Organic Search Optimization (SEO)
- Mastering Conversion & E-commerce Growth
- Mastering Social Media Marketing
- Strategy for Video marketing that Converts
- Mastering Paid Media and Search Advertising
Building Brand Amplification & Reach 2 Lessons | 3 Hours
- Driving Growth Through Community & Networks
- Strategic Oversight of Supporting Channels: Traditional, CSR & Partners
From Insight to Impact: AI, Measurement, and Your Leadership Action Plan 3 Lessons | 3 Hours
- Leading with AI & Marketing Automation
- Unified Analytics & The Future of Measurement
- The CMO Mission: Building Your Strategic Action Plan
Course Facilitator:
Mayar Magdy is a marketeer and Lead Researcher at The KPI Institute. With 7 years of experience in marketing and content creation, she’s worked across various industries including hospitality, tech, insurance and education. Mayar is also a content creator and videographer with a strong online presence targeting luxury travelers and adventure seekers.
Price
1,500 USD
Course Details
- Number of days
- Hours per day
- Language
- Location
- Delivery Format
- Delivery date
- 5
- 4
- English
- Online
- Live
- November 9, 2025
View All Dates
Course benefits:
- Develop a Strategic View of Marketing: Gain a holistic understanding of how different marketing functions work together to support business goals.
- Improve Financial Management Skills: Learn a structured approach to marketing budget development, forecasting, and ROI analysis.
- Receive Practical Leadership Tools: Get templates for marketing audits, planning, and creating a strategic action plan.
- Earn a Professional Certification: Validate your strategic marketing management expertise with a formal certification.
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